In The Prince (1532), Machiavelli wrote that “it is necessary to appear to be”. A simple sentence, yet one that explains more about personal branding than many modern marketing theories. He understood that power does not arise from truth but from how people perceive what they see.

When done well, the combination of personal branding and personal marketing becomes one of your greatest professional assets. It helps you build credibility, attract opportunities naturally, and grow a network that believes in your value.

Have you noticed how some brands use photos of people looking directly into the camera? That is not by chance. Direct eye contact creates an instant sense of connection, almost like the person is talking to you.

Clients, recruiters, investors and business partners evaluate you long before a handshake or a video call. They assess your LinkedIn, your portfolio, and your tone of voice. And they decide based on the image you transmit.

Neuro-Linguistic Programming, or NLP, is a method that helps you understand how your thoughts, emotions, and language shape your behaviour and how others perceive you.

We live in an age where image has become a form of social currency. Social media has turned daily life into a shop window, and the pressure to appear successful is constant. But amidst this jungle of plastic perfection, a new trend is emerging: the value of authenticity. The good news? We no longer have to compete for perfection. What truly connects is emotional memory. And that is born from truth.

The way we consume fashion directly reflects the image we project. When we choose disposable pieces that lack durability and quality, we mig

The bandwagon effect is a psychological phenomenon that refers to the tendency of people to follow the behaviour of the group.

From a young age, we are encouraged to dream about our future. In the past, careers like doctor, lawyer, teacher, or even astronaut...

In the universe of personal branding, success stories often stand out, while tales of failure tend to be overshadowed or avoided....

As image consultants, creating and maintaining a strong personal brand is essential to adding value, conveying reliability and...

In an increasingly connected and competitive world, understanding and developing your personal brand is not just an advantage, but a...

In a business landscape that evolves rapidly, the ability of a brand to reinvent itself is not just desirable, but essential to ensure...

In today's digital world, where attention is the most valuable currency, influence marketing and strategic collaborations emerge as...

Brand positioning is both an art and a science, essential for the survival and prosperity of any business in today's competitive market....

The adage "actions speak louder than words" profoundly encapsulates the essence of body language and its impact on personal and...

In the dynamic modern world, the Pareto Principle, or the 80/20 rule, stands out as a luminous path, bringing new perspectives to...

As we bid farewell to another year, we embrace the arrival of 2024 with a blend of reflection and anticipation. This symbolic moment is...

The “Online Authority and Positioning” concept is fundamental in the digital age, where online presence is often synonymous successfully....

Archetypes do not define our way of being, yet it's undeniable that the archetypal characteristics inherent to our nature can be valuable...