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Many people confuse personal branding with pretending. But it is not about lying, it is about structuring perception. It means knowing what you communicate before you even speak. It means projecting coherence between who you are, what you show and what you deliver.

Many people confuse personal branding with pretending. But it is not about lying, it is about structuring perception. It means knowing what you communicate before you even speak. It means projecting coherence between who you are, what you show and what you deliver.

To appear is to have power: what Machiavelli can teach us about Personal Branding

Éverton Tadeu

Oct 212 min read

Although they sound similar, they serve very different purposes. One focuses on how you communicate your value, the other on how you build it. Together, they create a foundation that can redefine your entire career trajectory.

Although they sound similar, they serve very different purposes. One focuses on how you communicate your value, the other on how you build it. Together, they create a foundation that can redefine your entire career trajectory.

Personal marketing and personal branding, and how combining both can transform your career

Éverton Tadeu

Oct 75 min read

You do not need to be on every platform. But you do need to show up with intention, strategy and consistency. Share your process, your journey, your thoughts. Speak to the camera. Tell your story.

You do not need to be on every platform. But you do need to show up with intention, strategy and consistency. Share your process, your journey, your thoughts. Speak to the camera. Tell your story.

You are the face of your brand, and that is why your branding needs to be human

Éverton Tadeu

Sep 163 min read

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