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  • Writer's pictureÉverton Tadeu

Why Branding Matters: A Chat Among Friends

I've been reflecting on the power and importance of brands nowadays. Whether it's a cup of coffee with that green logo and the mermaid or a t-shirt with the “swoosh” symbol—brands are everywhere. And I wanted to share with you why they are so crucial.

The Rise of Corporations

Do you remember how the market used to be, with various small local shops and little distinction between similar products? Well, with the emergence and rise of large corporations, the scene has entirely changed. In this vast sea of businesses, getting noticed has become a challenge. And this is where “branding” comes into play.

Branding is like a tattoo for a company. It represents its identity, mission, vision, and values. Upon seeing this “tattoo”, consumers instantly recognise who you are and what you stand for. After all, with so many options available, companies need something to set them apart from the competition and create an emotional bond with consumers.

The Pace of Innovation

Have you noticed how everything changes so swiftly these days? With the speed of technology and information, people's opinions, tastes, and preferences are constantly evolving. And brands must stay alert to this.

Those that can adapt quickly, that are perceptive and responsive, have a significant edge. They understand their audience and evolve with it, creating products and services that truly cater to their needs and desires.

And Personal Brands, Do They Matter?

Now, let me tell you something intriguing. It's not just companies that need branding. People do too! And I'd say it's equally, if not more, important.

Whether you're an author looking to launch a book, a speaker, an entrepreneur, or just someone wanting to leave your mark on the world, having a well-defined personal brand is vital. It's your personal “tattoo”, showing the world who you are, what you stand for, and why people should connect with you.

When you intentionally craft your personal brand, you're taking the reins of your narrative. You define your image, build authority, and establish your presence in your field. After all, in a world where everyone has a voice through social media and the internet, why not stand out from the crowd?

So, my dear friend, I hope this chat has given you a fresh perspective on the significance of brands. Whether for large corporations or individuals like us, branding is a potent tool that not only differentiates us, but also connects us. And in a world that's constantly changing, this connection is more precious than ever.

A tip for you: start thinking about your brand, be it personal or business, as an ever-evolving story. And remember, by creating this story, you're connecting with others and leaving your mark on the world.

Until next time!

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I am Everton Tadeu, a Brand and Image Architect, or, to put it simply, a brand and image strategist.

At the heart of my journey is continuous education. Proudly, I hold a degree in Advertising and Marketing, a qualification that opened doors for me to work with market giants like Mercedes-Benz and significant names in the fashion industry.

Over the years, I've enriched my academic profile both domestically and internationally. I have degrees in Digital Marketing and Digital Content Production, Luxury Market Management, and an MBA in Leadership and Coaching in People Management. In addition, I've pursued postgraduate studies in Digital Influence, Personal Branding, Fashion Design, Fashion E-commerce Management, Fashion Buying & Merchandising, Image Consulting, Visagism, Transactional Analysis, and Psychoanalysis, among others.

For over a decade, I've had the privilege to lead as the Director of Brand and Marketing in the education and tourism sector in Dublin. My journey also involves strategic brand dedication, always guiding individuals worldwide to reach their utmost potential in developing their brand and image. Through classes, mentoring, consultancy, and strategy, I celebrate every genuine transformation in my clients' lives — it's what gives me purpose.

Having travelled to over 40 countries, I've delved into diverse cultures, always with a keen eye on fashion and its intricate ties to behaviour and communication. And as I tread my professional path, I embrace a philosophy: failure is merely an opportunity for learning and reinvention. I'm always ready to embark on new adventures in my career, adding value at every step. This defines Everton Tadeu.

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Warm regards,

Everton Tadeu


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