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  • Writer's pictureÉverton Tadeu

Build your personal brand from a strong networking foundation

Have you ever wondered how some people seem to have an endless network of contacts and, as a result, achieve success more easily?

Even if you are more introverted and introspective, know that you are a part of your network, and this foundation is important for building your personal brand.

A fundamental part of this brand-building is networking. Have you heard the saying, "Your network is your net worth"? It's absolutely true. Investing your time in networking is an investment in yourself, your career, and your personal brand.

A phrase I particularly like is "You are the average of the five people you spend the most time with," by Jim Rohn. Surround yourself with people who inspire you. Don't hesitate to be with people you've chosen to advance your career; it greatly contributes to your growth.

Throughout my journey, I've realized that being with people from diverse fields helps expand my knowledge, discover new worlds, and even sell with greater quality. So, invest in a lunch, a happy hour, a dinner with people from different fields than yours, and you'll see how much it can add to you!

A study by PUC Minas (2021) on careers lists 5 advantages of networking for your career, including:

  1. Recommendations for opportunities and business.

  2. Building partnerships.

  3. Professional growth.

  4. Exchange of experiences.

  5. Strengthening your professional image.

Regarding your professional image, you can learn more in the post "Creating a Blog That Reflects Your Brand and Strengthens Your Image."

Networking is work and an investment. It's like a database that only serves if actively used; otherwise, it becomes obsolete. It's worth understanding that networking is a two-way street, not just about what the other can offer or just you. It's a network of relationships that helps you develop professionally and aims for the exchange of knowledge to promote mutual growth.

In today's world, with everything digital, it's easy to like and comment on posts, but building relationships goes beyond that. It involves the exchange of ideas, a deeper conversation. Have you considered bringing this offline? A lunch, a happy hour.

Events in your field, meetings of leaders and entrepreneurs, are opportunities for you to introduce yourself, talk about yourself and what you do, as well as to learn about other people— who they are and what they do. This can lead to significant growth opportunities. Referrals are still one of the best things for advancing your career.

Dedicate time to cultivate your network. Set aside valuable time in your schedule to invest in this area. Your personal brand will reap significant benefits from this dedication.

If you want to work on more aspects of your career, know that I'm your partner for this. Through mentorship, we work on various aspects of your personal brand.

Everton Tadeu

Personal Branding

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  • Signorelli, Pedro. Networking: perda de tempo ou investimento?. Rh pra você, 2023.



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