personal image | Everton Tadeu

Many people confuse personal branding with pretending. But it is not about lying, it is about structuring perception. It means knowing what you communicate before you even speak. It means projecting coherence between who you are, what you show and what you deliver.

To appear is to have power: what Machiavelli can teach us about Personal Branding

In The Prince (1532), Machiavelli wrote that “it is necessary to appear to be”. A simple sentence, yet one that explains more about personal branding than many modern marketing theories. He understood that power does not arise from truth but from how people perceive what they see.

Éverton Tadeu

Oct 212 min read

You do not need to be on every platform. But you do need to show up with intention, strategy and consistency. Share your process, your journey, your thoughts. Speak to the camera. Tell your story.

You are the face of your brand, and that is why your branding needs to be human

Have you noticed how some brands use photos of people looking directly into the camera? That is not by chance. Direct eye contact creates an instant sense of connection, almost like the person is talking to you.

Éverton Tadeu

Sep 163 min read

What colours say about you and how to use them to your advantage in building your personal image

When it comes to building your personal brand, first impressions are crucial. One of the most powerful ways to convey your personality...

Éverton Tadeu

Sep 28, 20232 min read