image consulting | Everton Tadeu

Many people confuse personal branding with pretending. But it is not about lying, it is about structuring perception. It means knowing what you communicate before you even speak. It means projecting coherence between who you are, what you show and what you deliver.

To appear is to have power: what Machiavelli can teach us about Personal Branding

In The Prince (1532), Machiavelli wrote that “it is necessary to appear to be”. A simple sentence, yet one that explains more about personal branding than many modern marketing theories. He understood that power does not arise from truth but from how people perceive what they see.

Éverton Tadeu

Oct 212 min read

If you don’t build your image with intention, others will fill in the blanks. And in an overcrowded, noisy digital world, anyone who doesn’t position themselves strategically is quickly forgotten or replaced.

What you're losing by not building your personal brand strategically

Clients, recruiters, investors and business partners evaluate you long before a handshake or a video call. They assess your LinkedIn, your portfolio, and your tone of voice. And they decide based on the image you transmit.

Éverton Tadeu

Sep 93 min read

The Importance of a Strong Personal Brand for Image Consultants

As image consultants, creating and maintaining a strong personal brand is essential to adding value, conveying reliability and...

Éverton Tadeu

May 30, 20242 min read