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  • Writer's pictureÉverton Tadeu

Being good is not enough: The importance of being SEEN in the digital age



In today's world, professional excellence alone is no longer the guarantee of recognition and success it once was. The digital age has radically transformed the way we present ourselves and, consequently, how we are perceived by the world. This article delves into the future of Personal Branding, exploring how this evolution impacts professionals, especially those for whom self-promotion on the internet was not previously a necessity.


The journey to professional recognition and success now requires the building of a solid and authentic personal brand. But what exactly does this mean for the generation that grew up without the need to promote themselves online?


The Market Transformation and the New Challenge


The professional market is constantly transforming. Skills that were seen as differentiators yesterday are considered basic today. In this scenario, the ability to stand out from the crowd has never been more essential. Thus, the construction of a personal brand emerges as the great challenge of the moment.


For many from Generation X and the millennials, this challenge may seem daunting. We were accustomed to believing that a job well done and a commitment to excellence would be enough for professional recognition. However, in today's economy, these attributes, while still fundamental, need to be complemented with digital marketing skills and a strong, coherent online presence.


Personal Branding: More Than Just Self-Promotion


Personal Branding goes beyond simple self-promotion. It is a careful strategy to communicate your values, skills, and experiences in a way that resonates with your target audience. It's a way to narrate your professional journey authentically and engagingly, highlighting your small successes and learnings along the way.


For those who find this task challenging, a change in perspective can be key. Instead of viewing Personal Branding as a tedious task of self-promotion, it can be seen as an opportunity to reflect on your trajectory, celebrate achievements, even the small ones, and share them. This approach is not only more authentic but can also be incredibly rewarding.


Cultivating a Positive Outlook


Effective personal branding starts with self-acceptance and an appreciative look at one's achievements. Recognizing the beauty in small successes and sharing them genuinely can transform how others see you and, more importantly, how you see yourself.


Moreover, adopting an intelligent branding strategy involves being aware of digital market trends, understanding the power of social media, and knowing how to use it to your advantage. The ability to adapt and continuously learn is crucial in this process.


“Cultivating a personal brand is not just about being seen; it's about weaving an authentic narrative that resonates with the hearts of your audience, transforming digital impressions into lasting human connections.”

The digital age has challenged us to redefine the concept of professional success. Being good is not enough; one must be seen. Building a strong personal brand is not just a necessity, but an opportunity to connect more meaningfully with your audience and stand out in an increasingly competitive market.


For the generation that did not grow up with the internet as a self-promotion tool, the challenge may seem great, but with the right perspective and strategies, it is an enriching journey. It's a chance to celebrate individuality, share success stories, and above all, create a lasting and impactful professional legacy.


Éverton Tadeu,

Branding Pessoal

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