Brand Positioning | Everton Tadeu

Many people confuse personal branding with pretending. But it is not about lying, it is about structuring perception. It means knowing what you communicate before you even speak. It means projecting coherence between who you are, what you show and what you deliver.

To appear is to have power: what Machiavelli can teach us about Personal Branding

In The Prince (1532), Machiavelli wrote that “it is necessary to appear to be”. A simple sentence, yet one that explains more about personal branding than many modern marketing theories. He understood that power does not arise from truth but from how people perceive what they see.

Éverton Tadeu

Oct 212 min read

Although they sound similar, they serve very different purposes. One focuses on how you communicate your value, the other on how you build it. Together, they create a foundation that can redefine your entire career trajectory.

Personal marketing and personal branding, and how combining both can transform your career

When done well, the combination of personal branding and personal marketing becomes one of your greatest professional assets. It helps you build credibility, attract opportunities naturally, and grow a network that believes in your value.

Éverton Tadeu

Oct 75 min read

You do not need to be on every platform. But you do need to show up with intention, strategy and consistency. Share your process, your journey, your thoughts. Speak to the camera. Tell your story.

You are the face of your brand, and that is why your branding needs to be human

Have you noticed how some brands use photos of people looking directly into the camera? That is not by chance. Direct eye contact creates an instant sense of connection, almost like the person is talking to you.

Éverton Tadeu

Sep 163 min read

If you don’t build your image with intention, others will fill in the blanks. And in an overcrowded, noisy digital world, anyone who doesn’t position themselves strategically is quickly forgotten or replaced.

What you're losing by not building your personal brand strategically

Clients, recruiters, investors and business partners evaluate you long before a handshake or a video call. They assess your LinkedIn, your portfolio, and your tone of voice. And they decide based on the image you transmit.

Éverton Tadeu

Sep 93 min read

Building standout identities: How to differentiate your brand in the consumer's mind

Brand positioning is both an art and a science, essential for the survival and prosperity of any business in today's competitive market....

Éverton Tadeu

Jan 29, 20242 min read