When done well, the combination of personal branding and personal marketing becomes one of your greatest professional assets. It helps you build credibility, attract opportunities naturally, and grow a network that believes in your value.

Have you noticed how some brands use photos of people looking directly into the camera? That is not by chance. Direct eye contact creates an instant sense of connection, almost like the person is talking to you.

Clients, recruiters, investors and business partners evaluate you long before a handshake or a video call. They assess your LinkedIn, your portfolio, and your tone of voice. And they decide based on the image you transmit.

In an increasingly connected and competitive world, understanding and developing your personal brand is not just an advantage, but a...