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What you're losing by not building your personal brand strategically
Clients, recruiters, investors and business partners evaluate you long before a handshake or a video call. They assess your LinkedIn, your portfolio, and your tone of voice. And they decide based on the image you transmit.
Éverton Tadeu
Sep 9, 20253 min read


How the Bandwagon Effect Is Undermining Your Sales Without You Realising
The bandwagon effect is a psychological phenomenon that refers to the tendency of people to follow the behaviour of the group.
Éverton Tadeu
Oct 26, 20243 min read


Crafting an effective elevator pitch to present your personal brand
In the fast-paced world of business, the ability to convey your personal brand succinctly and persuasively is essential. The elevator...
Éverton Tadeu
Sep 7, 20232 min read


Unravelling the strength of vulnerability in building an authentic career
In the age of human connection, vulnerability emerges as a superpower in forging authentic and meaningful careers. Here, we'll delve into...
Éverton Tadeu
Aug 7, 20231 min read


The power of influence for your career: leveraging professional success
Influence is a valuable skill beyond social media and can be a key factor for career success. Having the ability to influence people and...
Éverton Tadeu
Aug 3, 20232 min read
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