Personal Branding (Eng)
Boost your personal brand and differentiate yourself from the competition.
Before we get started, think for a little while about a brand. Remember all its characteristics and what immediately reminded you of it. Have you noticed that some companies have a strong and consolidated brand in the market? And that it automatically becomes recognized and cited? Exactly, it's not by chance. This brand strengthening work is known as branding.
“Products are made in factories, but brands are built in the mind” - Walter Landor.
Branding is a brand management strategy that aims to make it more recognized by its public and present in the market. The strategy seeks admiration and desire for the values that the brand creates around itself. Its main objective is to awaken sensations and create strong connections, which will be relevant factors for the customer's choice of the brand at the time of purchase decision.
What is personal branding?
Raising the personal perception that the market has of you is also a strategy to raise your concept in the market.
“Your personal brand is what people say about you when you're not in the room.”
The phrase, by Jeff Bezos, CEO of Amazon, defines very well what is meant by branding.
But more than that, Personal Branding can also be defined as a resource for the professional to become relevant in the market. How? Connecting with your audience in a more humane and authentic way, in addition to growing your network of contacts. You have to take care of your image.
Personal branding is how you manage your image and how it is passed on to the people around you. To achieve this, the first step is to know yourself, both your best points and your main weaknesses.
Want to know a little more?
We can set up a completely free conversation, where we will understand your pain, we will know where you want to go, and I will explain the whole process of how we will work.